campagne
After a two-year break, MONOPOLY is celebrating its comeback at McDonald's and is being given a fresh coat of paint: The dusty competition is being transformed into a digital app experience. With a testimonial that provides plenty of bling and buzz: Shirin David! The Queen of Rap presents herself in a golden MONOPOLY top hat and opens the game with a rewritten version of her hit ‘Lieben wir’. This is how we combine cult with modern pop culture!
Agency: Scholz & Friends, Hamburg